Goldman Sachs and Apple’s partnership, initiated in 2019, has faced significant challenges, particularly with the Apple Card, which has become a financial burden for Goldman. As both companies recalibrate their strategies, Goldman is refocusing on investment banking and AI, while Apple explores new partnerships for its credit card program, potentially with J.P. Morgan Chase or Barclays. Despite the partnership running until 2030, Goldman’s CEO hinted at an earlier exit due to ongoing financial losses and regulatory issues.